Where Users Click on the SERP

Where Users Click on the Search Engine Results Page
from Prioritizing Web Usability

Position in search results listing Clicks on links in this position
1 51 %
2 16 %
3 6 %
4 6 %
5 5 %
6 4 %
7 2 %
8 1 %
9 1 %
10 2 %
11 5 %
Note: Numbers don’t add up to 100% due to rounding.

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